SS/FW
Sportmax
63 collections in the SS/FW archive
Sportmax was founded in 1969 by Achille Maramotti in Carpi. SSFW documents 63 collections, 2000–2026; the label’s archive includes resort and pre-fall. A 1969 Max Mara offshoot, it built its identity around pared-back tailoring and graphic outerwear.
